Jostens launches The Mascot Shop to serve schools for personalized products

Gary Pageau ,

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Jostens announced The Mascot Shop, a platform for schools to offer personalized products using school-approved branding. The platform makes it easy to order spirit wear in bulk but also offers the added convenience of fulfilling individual orders online. This level of flexibility enables schools to minimize inventory risk while maximizing their overall reach, revenue, and fundraising potential.

The platform’s bulk-ordering capabilities feature fast delivery timeframes; most bulk orders are fulfilled in as little as 10 business days so partnering schools can start selling their merch not long after their order is placed. Assortment offerings include a range of high-quality products and premium brands.

 “We’re excited to launch the first omnichannel school apparel platform that puts the school in control to protect their brand and offer high quality and affordable apparel to their constituents,” said Jostens Scholastic Division SVP/General Manager, Brandon Potts. “The platform we have built is easy to use and the feedback we’ve received from schools and customers has been extraordinary.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.